MarthaMarthaMarthaCoin



©NicoleMarnati 

How you do you make conversations about cryptocurrencies not insufferable? How do we move away from globalization as world resources and personal well-being begin to strain?

Introducing MarthaMarthaMarthaCoin, the first physical, analog and interaction-based cryptocurrency. Taking structural elements of cryptocurrencies and traditional banking, I designed my own economy, where I am an autocratic banker and everyone else has to try and keep me happy.
 
©AnwynHowarth 

The currency? Ceramic pigs. Each with their own individual name and unique glaze. Much like bitcoin, no two pigs are the same. The stock price depends on how happy I am. The happier I am, the more your pig is worth. I built a happiness calculator through answering a series of questions gives me a numerical value to how happy I am. So keep me chipper and you’ll be bringing home the bacon. I would sit at my bankers desk trading pigs in exchange for experiences such as welding lessons or a taxi to the airport. Depending on the stock price you could trade the pig back for something eg. a cooked dinner.


©AnwynHowarth

Everything about this project is tangible, giving people who are not digitally or financially literate the chance to understand complex economic ideas. Cryptocurrencies operate outside financial regulation, partly because authorities do not fully understand the complexities of blockchain economies.
My aim is to encourage people to not be complacent about understanding this new technology and start asking bigger questions:

Who do we trust with money? What do we give value to? Is the future of the economy local or even personal?

Exhibited at Design Academy Eindhoven Graduation Show during Dutch Design Week 2023. Nominated for the Melkweg Award 2023 and Kazerne Design Award 2024



MarthaMarthaMarthaCoin Stock Market, animation.
Mark